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Privacy Policy

Last updated: August 06, 2023

Welcome to MemeTribes. This Privacy Policy applies to MemeTribes services (the “Platform”), which include MemeTribes apps, websites, software and related services accessed via any platform or device that link to this Privacy Policy. The Platform is provided and controlled by MemeTribes Pte. Ltd., with its registered address at 2/4 Delhi Street, West Perth 6005, WA, Australia. (“MemeTribes”, “we” or “us”).

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users, and other individuals in connection with our Platform. If you do not agree with this policy, you should not use the Platform.

What Information We Collect

We may collect the following information about you:

Information You Provide
  • Your profile information. You give us information when you register on the Platform, including your username, password, date of birth (where applicable), email address and/or telephone number, information you disclose in your user profile, and your photograph or profile video.

  • User content. We process the content you generate on the Platform, including photographs, audios and videos you upload or create, comments, hashtags, feedback, reviews, and livestreams you make, and the associated metadata, such as when, where, and by whom the content was created (“User Content”). Even if you are not a user, information about you may appear in User Content created or published by users on the Platform. We collect User Content through pre-loading at the time of creation, import, or upload, regardless of whether you choose to save or upload that User Content, in order to recommend image options and provide other personalized recommendations. If you apply an effect to your User Content, we may collect a version of your User Content that does not include the effect.

  • Messages. We collect information you provide when you compose, send, or receive messages through the Platform’s messaging functionalities. They include messages you send or receive through our chat functionality when communicating with merchants who sell goods to you, and your use of virtual assistants when purchasing items through the Platform. That information includes the content of the message and information about the message, such as when it was sent, received, or read, and message participants. Please be aware that messages you choose to send to other users of the Platform will be accessible by those users and that we are not responsible for the manner in which those users use or share the messages.

  • We may access content, including text, images, and video, found in your device’s clipboard, with your permission. For example, if you choose to initiate content sharing with a third-party platform, or choose to paste content from the clipboard into the Platform, we access this information stored in your clipboard in order to fulfill your request.

  • Purchase information. When you make a purchase or payment on or through the Platform, including when you buy MemeTribe Coins or purchase goods through our shopping features, we collect information about the purchase or payment transaction, such as payment card information, billing, delivery, and contact information, and items you purchased.

  • Your phone and social network contacts. If you choose to sync your phone contacts, we will access and collect information such as names, phone numbers, and email addresses, and match that information against existing users of the Platform. If you choose to share your social network contacts, we will collect your public profile information as well as names and profiles of your social network contacts.

  • Proof of your identity or age. We sometimes ask you to provide proof of identity or age in order to use certain features, such as content creation or verified accounts, or when you apply for a Premium Account, ensure that you are old enough to use the Platform, or in other instances where verification may be required.

  • Information in correspondence you send to us, including when you contact us for support or feedback.

  • Information through surveys, research, promotion, contests, marketing campaigns, challenges, competitions or events conducted or sponsored by us, in which you participate.

  • Automatically Collected Information
  • Usage Information. We collect information regarding your use of the Platform, e.g., how you engage with the Platform, including how you interact with content we show to you, the advertisements you view, videos you watch and problems encountered, browsing and search history, the content you like, the content you save to ‘Liked’, 'Posted' or any custom collections, the users you follow and how you engage with mutual followers.

  • Inferred Information. We also infer your attributes, including your interests, gender and age range for the purpose of personalising content.

  • Technical Information we collect about you. We collect certain information about the device you use to access the Platform, such as your IP address, user agent, mobile carrier, time zone settings, identifiers for advertising purposes, model of your device, the device system, network type, device IDs, your screen resolution and operating system, app and file names and types, keystroke patterns or rhythms, battery state, audio settings and connected audio devices. Where you log-in from multiple devices, we will be able to use your profile information to identify your activity across devices. We may also associate you with information collected from devices other than those you use to log-in to the Platform.

  • Location Information. We collect information about your approximate location, including location information based on your SIM card and/or IP address. With your permission, we may also collect precise location data (such as GPS). In addition, we collect location information (such as tourist attractions, shops, or other points of interest) if you choose to add location information to your User Content.

  • Image and Audio Information. We may collect information about the videos, images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content. We may collect this information to enable special image or video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations.

  • Cookies. We and our service providers and business partners use cookies and other similar technologies (e.g., web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze how you use the Platform, including which pages you view most often and how you interact with content, enhancing your experience using the Platform, improving the Platform, providing you with advertising, and measure the effectiveness of advertisements and other content. We and our partners also use Cookies to promote the Platform on other platforms and websites. Cookies enable the Platform to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. To learn how to disable certain Cookies, see the “Your rights and choices” section below.

  • Information From Other Sources

    We may receive the information described in this Privacy Policy from other sources, such as:

  • If you choose to register or use the Platform using a third-party social network account details (e.g., Facebook, Apple, Google) or login service, you will provide us or allow to provide us with your username, public profile, and other possible information related to such account. We will likewise share certain information with your social network such as your app ID, access token and the referring URL. If you link your MemeTribes account to another service, we may receive information about your use of that service.

  • Advertisers, measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person. These partners also share information with us, such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help match you and your actions outside of the Platform with your MemeTribes account. Some of our advertisers and other partners enable us to collect similar information directly from their websites or apps by integrating our MemeTribes Advertiser Tools (such as the MemeTribes Pixel).

  • We may obtain information about you from certain affiliated entities within our corporate group, including about your activities on their platforms.

  • We may receive information about you from others, including where you are included or mentioned in User Content, direct messages, in a complaint, appeal, request or feedback submitted to us, or if your contact information is provided to us. We may collect information about you from other publicly available sources.

  • We may receive information from merchants and payment and transaction fulfillment providers about you, such as payment confirmation details, and information about the delivery of products you have purchased through our shopping features.